Free services available at the site are tutorials on marketing topics,
a job bank, and a news search. The American marketing Association (AMA)
in particular can be accessed through this site. It is the largest
non-profit professional association related to the marketing
discipline. Links to the organization offer such things as
announcements of conferences, classified ads, and descriptions of the
association's various publications (books, magazines, and journals).
Competitive intelligence guru Leonard Fuld, author of several books on
the subject, has established a Web presence. The site features links to
over 300 international CI-related Internet sites, an exercise for
formulating critical CI questions and determining where the answers
might be found, book excerpts, and expert commentaries on various
aspects of the competitive intelligence process.
Find/SVP, which specialized in in-depth, customized, and multiclient
research studies, has announced a free, Internet-based
question-and-answer service called FINDOUT. Users can submit reference
questions via the FindWeb site and receive answers via e-mail within
two days. Find probably hopes to leverage some of the little questions
into full-fledged, revenue-producing research projects. But regardless
of intent, the service may be a boon for both users and overworked
reference desk librarians.
An excellent academic site on the Web is the Small Business Advancement
National Center. The site originates from the University of Central
Arkansas and offers the results of small business studies and details
on upcoming conferences. You also can find bulletins, publications,
databases, and news from organizations such as the Small Business
Institute and the International Council for Small Business. A unique
feature is a link to send business-related e-mail to congressional
leaders. And don't forget to read the Small BusinessTip of the Week.
Here's a great source for links to hundreds of sites relating to food,
many involving the marketing angle. For example, you can find links to
webpages by supermarkets (e.g., Krogers) as well as the trade magazines
(e.g., Supermarket News).
This is the website for one of the country's top 25 market research
firms. You can easily search the company's press release database by
indicating which of several industries you are interested in (e.g.,
automobiles) and by a subject within that industry (e.g., customer
satisfaction). So, even though you don't see the raw data, they make it
easy for you by interpreting their survey findings for you.
This is the website of a top 10 market research firm. As with the
above, you probably won't see much raw data but you can see current and
past news releases that describe what has been found in their surveys.
You
can find a variety of information related to market research at
this site (e.g., job listings, research directory, useful links). As
far as marketing-related student projects are concerned, the most
helpful service could be the News page
that summarizes the findings of many recent studies.
Paid as well as unpaid internship profiles from over 100 organizations
are listed. There are opportunities in ad agencies, catalogs,
circulation, computer software/services, financial services, internet
agencies, mailing list services, publishing, telephone marketing, and
others.
ACNielsen has been helping organizations make better business
decisionsfor more than seventy years by providing business
information, analysisand insights to consumer packaged goods (CPG)
companies their brokers andretail organizations in over 100 countries
around the world. ACNielsentechnology enables customers to
determine who buys what, how much they buy and where they shop.
One of the nation's premier providers of marketing information and
solutions particularly in the area of segmentation. While most
information is only available to paid subscribers, if you dig around
you probably can find some relevant material for free. For example, see
this this
page that allows you to access demographic and psychographic
profiles of neighborhoods by zip code.